Hey ya’ll, please excuse this blog post. I’m being lazy tonight (at 11:35pm) and instead of creating a sample blog to show my company what I was thinking when I proposed we have Virtual Sign Riders, I decided to just post a mock of it on here. I apologize for my tardiness in posting something creative and witty… I will be back next week! In the mean time… if you are still sticking around and reading, check this out, and if you really want, let me know what you think!
A Virtual Sign Rider:
This is one of my favorite ideas that would be absolutely priceless! I was driving down the road last week when I noticed a 2-10 sign rider hanging on a “For Sale” sign in the front yard of a house, and I began thinking… These days agents are doing more than just put a sign in the front yard of a home and hope it sells. They are online advertising it everywhere. Most of them are now even creating specific websites for each property. We need to offer “Virtual Sign Riders.”
That is just the copy of our sign rider from our “Get the Edge” flier because it is all that I currently have, but we could have something like this (although more professional than my quick mock-up) that agents could paste into the webpages of homes offering a 2-10 HBW warranty. Our Virtual Sign Rider can be inserted into their page through a simple HTML code. When a visitor clicks on the image there can be a link to a page that explains home warranties and why it is being offered. (The information that is in the “Why brochure” would be great information to put on this page. It needs to be a page that is specifically targeted toward home buyers, not agents. Because every warranty offered is different in each state or because of the selected option, it is much more simple to just have the launch site be something generic. I wouldn’t link it directly to the 2-10.com page. By linking to a separate “Home Buyers” page first, you can track how much traffic you are actually receiving from the Virtual Sign Rider, rather than normal visits. You could then include the 2-10.com link, or even have links to each state’s warranty.
This could also be something we make available as just a button with the 2-10 logo on it. Agents could put a 2-10 HBW button on their websites, or even their facebook pages. We have been asking agents to link to us on their sites, this would be a way that stands out more than them just saying “Preferred Vendors: 2-10 Home Buyers Warranty”
The directions and HTML code could be made available through our agent portal as another tool for agents to use.
Again, I’m going to stress, they stick them in the ground in front of the house, why wouldn’t they put them on their listing pages?! This is a great way to increase our traffic and make our logo more visible. Plus, if homeowners are frequently seeing our Virtual Sign Rider on a bunch of listing webpages, who do you think they will pick when it comes time to decide on a warranty? Recognition is EVERYTHING!